Cult label celebrates anniversary party in New York City
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May 2008, New York – In 1983, CASIO launched the first-ever G-SHOCK watch - with over 60 million units sold G-SHOCK affirms itself as one of the world’s most popular watches. Now in 2008 CASIO has shocked the world with New York’s 25th anniversary celebration of the brand that fused cutting-edge technology within a fashionable accessory that is still the must-have of today. On May 14th, 2008, G-SHOCK held the first of many parties worldwide, celebrating its historic 25th anniversary in style at Guastavino’s, New York City.
To commemorate this milestone; several hundred G-SHOCK fans from New York’s media and business communities came out to pay tribute to a brand that has provided consumers with the most cutting edge, radio controlled and tough solar powered technology available in a fashionable timekeeping device.
Legendary street artist Eric Haze and film director Spike Lee have each designed their own exclusive G-SHOCK model. Live on stage they revealed to the audience why they themselves are such big fans of G-SHOCK: “I’ve had a good relationship with G-SHOCK now for about 10 years. G-SHOCK is a kind of leader in sports watch and technology. With the last times model we did I was given a lot more freedom to do the band, packaging and the 25th anniversary logo at the back of the box”, said Eric Haze.
The star-studded celebration kicked off with music from DJ Cassidy and closed with a spectacular performance by Kanye West, who is currently touring with his “Glow in the dark” show throughout the States. US celebrities partying with G-SHOCK aficionados included actresses Danira Ramirez, Lindsay Price, Jessica Straup, Shenae Grimes, model CariDee English, choreographer Laurieann Gibson, designer Jonas Benaqua, Sincereley Ward and many more…
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About Casio
Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realise its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, Casio’s offerings include timepieces, digital cameras, cellular phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The Casio Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 620 billion yen (approx US$5,260 million) in the fiscal year ended March 2007. News and product information from Casio is available at www.casio.co.uk
Casio is a registered trademark of Casio Computer Co. Ltd. Any other company or product names are registered trademarks or trademarks of those companies.
Specifications are subject to change without notice.
For more information please contact Adam Paris at Radiator PR on 020 7400 1124:
Email: adam@radiatorpr.com
and visit
www.casioatcarnaby.co.uk